Update: 17.10.2022
Last week: 40 week 2022 (03.10.2022 - 09.10.2022)
Last full month: Sep 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 714 | -11.9% | 50.0% | -1.6 | 805 339 | -12.5% | 80.5% | -1 | -9.0% |
| MoM | 8 277 | 8.4% | 51.2% | 1.5 | 3 878 197 | 9.2% | 80.8% | 1 | 5.1% |
| YTD | 87 451 | -8.3% | 53.8% | -4 | 41 226 161 | 14.9% | 82.0% | 0.9 | -1.4% |
| MAT | 109 699 | -12.6% | 52.4% | -5.8 | 50 960 708 | 11.2% | 81.0% | 0 | -2.9% |
| KAPSIKAM | |||||||||
| WoW | 20 105 | -8.6% | 2.8% | 0.1 | 7 788 169 | -8.8% | 2.8% | 0 | -10.8% |
| MoM | 87 101 | 32.6% | 2.6% | 0.4 | 33 779 798 | 30.2% | 2.6% | 0.4 | 12.1% |
| YTD | 782 708 | -0.6% | 2.6% | 0 | 323 643 458 | -0.9% | 2.7% | -0.2 | -1.8% |
| MAT | 1 060 060 | -3.1% | 2.7% | 0 | 435 978 718 | -3.3% | 2.9% | -0.3 | -3.7% |
| MILDRONATE | |||||||||
| WoW | 73 316 | -10.7% | 16.4% | 0.3 | 47 766 527 | -11.1% | 16.1% | 0.2 | -12.1% |
| MoM | 338 078 | 14.8% | 16.0% | -1.2 | 223 539 239 | 15.1% | 16.0% | -1.4 | 23.6% |
| YTD | 3 639 323 | 1.8% | 13.5% | -0.5 | 2 187 860 079 | 49.6% | 14.1% | 2.3 | 5.4% |
| MAT | 4 860 955 | 5.8% | 13.6% | 0.3 | 2 658 500 689 | 40.4% | 13.3% | 2 | 3.2% |
| SULFARGIN | |||||||||
| WoW | 2 248 | -12.1% | 0.7% | 0 | 1 239 565 | -14.0% | 1.1% | 0.1 | -15.3% |
| MoM | 10 511 | -4.3% | 0.7% | -0.1 | 5 965 321 | -1.6% | 1.1% | -0.1 | 4.6% |
| YTD | 118 845 | -4.0% | 0.8% | 0 | 61 165 085 | 2.2% | 1.2% | 0 | -7.8% |
| MAT | 159 162 | -2.8% | 0.9% | 0 | 81 065 981 | 3.7% | 1.2% | 0.1 | -7.9% |
| VIPROSAL | |||||||||
| WoW | 17 655 | -7.7% | 2.3% | 0.1 | 6 831 664 | -6.0% | 2.4% | 0.1 | -10.7% |
| MoM | 82 804 | 27.2% | 2.3% | 0.3 | 31 521 991 | 25.4% | 2.3% | 0.2 | 12.5% |
| YTD | 928 080 | 9.3% | 2.9% | 0.3 | 376 956 204 | 18.5% | 3.0% | 0.3 | -1.7% |
| MAT | 1 322 829 | 12.8% | 3.2% | 0.5 | 530 043 441 | 19.7% | 3.3% | 0.4 | -3.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 87 451 | -8.3% | 53.8% | -4 | 41 226 161 | 14.9% | 82.0% | 0.9 | -1.4% |
| KAPSIKAM | 782 708 | -0.6% | 2.6% | 0 | 323 643 458 | -0.9% | 2.7% | -0.2 | -1.8% |
| MILDRONATE | 3 639 323 | 1.8% | 13.5% | -0.5 | 2 187 860 079 | 49.6% | 14.1% | 2.3 | 5.4% |
| SULFARGIN | 118 845 | -4.0% | 0.8% | 0 | 61 165 085 | 2.2% | 1.2% | 0 | -7.8% |
| VIPROSAL | 928 080 | 9.3% | 2.9% | 0.3 | 376 956 204 | 18.5% | 3.0% | 0.3 | -1.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 109 699 | -12.6% | 52.4% | -5.8 | 50 960 708 | 11.2% | 81.0% | 0 | -2.9% |
| KAPSIKAM | 1 060 060 | -3.1% | 2.7% | 0 | 435 978 718 | -3.3% | 2.9% | -0.3 | -3.7% |
| MILDRONATE | 4 860 955 | 5.8% | 13.6% | 0.3 | 2 658 500 689 | 40.4% | 13.3% | 2 | 3.2% |
| SULFARGIN | 159 162 | -2.8% | 0.9% | 0 | 81 065 981 | 3.7% | 1.2% | 0.1 | -7.9% |
| VIPROSAL | 1 322 829 | 12.8% | 3.2% | 0.5 | 530 043 441 | 19.7% | 3.3% | 0.4 | -3.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 714 | -11.9% | 50.0% | -1.6 | 805 339 | -12.5% | 80.5% | -1 | -9.0% |
| KAPSIKAM | 20 105 | -8.6% | 2.8% | 0.1 | 7 788 169 | -8.8% | 2.8% | 0 | -10.8% |
| MILDRONATE | 73 316 | -10.7% | 16.4% | 0.3 | 47 766 527 | -11.1% | 16.1% | 0.2 | -12.1% |
| SULFARGIN | 2 248 | -12.1% | 0.7% | 0 | 1 239 565 | -14.0% | 1.1% | 0.1 | -15.3% |
| VIPROSAL | 17 655 | -7.7% | 2.3% | 0.1 | 6 831 664 | -6.0% | 2.4% | 0.1 | -10.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 8 277 | 8.4% | 51.2% | 1.5 | 3 878 197 | 9.2% | 80.8% | 1 | 5.1% |
| KAPSIKAM | 87 101 | 32.6% | 2.6% | 0.4 | 33 779 798 | 30.2% | 2.6% | 0.4 | 12.1% |
| MILDRONATE | 338 078 | 14.8% | 16.0% | -1.2 | 223 539 239 | 15.1% | 16.0% | -1.4 | 23.6% |
| SULFARGIN | 10 511 | -4.3% | 0.7% | -0.1 | 5 965 321 | -1.6% | 1.1% | -0.1 | 4.6% |
| VIPROSAL | 82 804 | 27.2% | 2.3% | 0.3 | 31 521 991 | 25.4% | 2.3% | 0.2 | 12.5% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs