for Grindex

Update: 17.10.2022

Last week: 40 week 2022 (03.10.2022 - 09.10.2022)

Last full month: Sep 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 714	-11.9%	50.0%	-1.6	805 339	-12.5%	80.5%	-1	-9.0%
MoM	8 277	8.4%	51.2%	1.5	3 878 197	9.2%	80.8%	1	5.1%
YTD	87 451	-8.3%	53.8%	-4	41 226 161	14.9%	82.0%	0.9	-1.4%
MAT	109 699	-12.6%	52.4%	-5.8	50 960 708	11.2%	81.0%	0	-2.9%
KAPSIKAM
WoW	20 105	-8.6%	2.8%	0.1	7 788 169	-8.8%	2.8%	0	-10.8%
MoM	87 101	32.6%	2.6%	0.4	33 779 798	30.2%	2.6%	0.4	12.1%
YTD	782 708	-0.6%	2.6%	0	323 643 458	-0.9%	2.7%	-0.2	-1.8%
MAT	1 060 060	-3.1%	2.7%	0	435 978 718	-3.3%	2.9%	-0.3	-3.7%
MILDRONATE
WoW	73 316	-10.7%	16.4%	0.3	47 766 527	-11.1%	16.1%	0.2	-12.1%
MoM	338 078	14.8%	16.0%	-1.2	223 539 239	15.1%	16.0%	-1.4	23.6%
YTD	3 639 323	1.8%	13.5%	-0.5	2 187 860 079	49.6%	14.1%	2.3	5.4%
MAT	4 860 955	5.8%	13.6%	0.3	2 658 500 689	40.4%	13.3%	2	3.2%
SULFARGIN
WoW	2 248	-12.1%	0.7%	0	1 239 565	-14.0%	1.1%	0.1	-15.3%
MoM	10 511	-4.3%	0.7%	-0.1	5 965 321	-1.6%	1.1%	-0.1	4.6%
YTD	118 845	-4.0%	0.8%	0	61 165 085	2.2%	1.2%	0	-7.8%
MAT	159 162	-2.8%	0.9%	0	81 065 981	3.7%	1.2%	0.1	-7.9%
VIPROSAL
WoW	17 655	-7.7%	2.3%	0.1	6 831 664	-6.0%	2.4%	0.1	-10.7%
MoM	82 804	27.2%	2.3%	0.3	31 521 991	25.4%	2.3%	0.2	12.5%
YTD	928 080	9.3%	2.9%	0.3	376 956 204	18.5%	3.0%	0.3	-1.7%
MAT	1 322 829	12.8%	3.2%	0.5	530 043 441	19.7%	3.3%	0.4	-3.4%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	87 451	-8.3%	53.8%	-4	41 226 161	14.9%	82.0%	0.9	-1.4%
KAPSIKAM	782 708	-0.6%	2.6%	0	323 643 458	-0.9%	2.7%	-0.2	-1.8%
MILDRONATE	3 639 323	1.8%	13.5%	-0.5	2 187 860 079	49.6%	14.1%	2.3	5.4%
SULFARGIN	118 845	-4.0%	0.8%	0	61 165 085	2.2%	1.2%	0	-7.8%
VIPROSAL	928 080	9.3%	2.9%	0.3	376 956 204	18.5%	3.0%	0.3	-1.7%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	109 699	-12.6%	52.4%	-5.8	50 960 708	11.2%	81.0%	0	-2.9%
KAPSIKAM	1 060 060	-3.1%	2.7%	0	435 978 718	-3.3%	2.9%	-0.3	-3.7%
MILDRONATE	4 860 955	5.8%	13.6%	0.3	2 658 500 689	40.4%	13.3%	2	3.2%
SULFARGIN	159 162	-2.8%	0.9%	0	81 065 981	3.7%	1.2%	0.1	-7.9%
VIPROSAL	1 322 829	12.8%	3.2%	0.5	530 043 441	19.7%	3.3%	0.4	-3.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 714	-11.9%	50.0%	-1.6	805 339	-12.5%	80.5%	-1	-9.0%
KAPSIKAM	20 105	-8.6%	2.8%	0.1	7 788 169	-8.8%	2.8%	0	-10.8%
MILDRONATE	73 316	-10.7%	16.4%	0.3	47 766 527	-11.1%	16.1%	0.2	-12.1%
SULFARGIN	2 248	-12.1%	0.7%	0	1 239 565	-14.0%	1.1%	0.1	-15.3%
VIPROSAL	17 655	-7.7%	2.3%	0.1	6 831 664	-6.0%	2.4%	0.1	-10.7%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	8 277	8.4%	51.2%	1.5	3 878 197	9.2%	80.8%	1	5.1%
KAPSIKAM	87 101	32.6%	2.6%	0.4	33 779 798	30.2%	2.6%	0.4	12.1%
MILDRONATE	338 078	14.8%	16.0%	-1.2	223 539 239	15.1%	16.0%	-1.4	23.6%
SULFARGIN	10 511	-4.3%	0.7%	-0.1	5 965 321	-1.6%	1.1%	-0.1	4.6%
VIPROSAL	82 804	27.2%	2.3%	0.3	31 521 991	25.4%	2.3%	0.2	12.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца